I build for the moments nobody plans for. I write about what happens when the script runs out.
Founder. Death Educator. Creative. Speaker. Writer. Austin, TX 🌶️
What I'm Building.
My dad died in 2021. I spent 570 hours on hold, in probate, hunting down passwords, closing accounts, figuring it out alone. Nothing existed for the person left behind. So I built it.
Both Good Grief and Abandon the Script come from the same question: what do you do when the expected path disappears?
Good Grief
An end-to-end platform for estate administration. Families use it to handle 100+ tasks from the moment of death through final distribution, without drowning in logistics while they're also drowning in grief.
Abandon the Script
A newsletter about what happens when you stop following inherited rules and start asking whether they were worth following in the first place.
Follow my obsessions
20 years
a builder.
The long version ↓
I've spent 20 years as a builder. Usually employee #5–20, usually the first into marketing, usually figuring it out as I go. Employee #16 at GitLab, where I helped generate over $1B in pipeline and stayed through IPO. MBA from Kellogg.
I know how to scale. But the most important thing I've ever built, Good Grief, came from the worst year of my life.
In 2021, my dad died suddenly. I spent the next 570 hours navigating the administrative aftermath alone. I got through it. And then I looked around at the 3.4 million families who go through this every year, and thought: if not me, then who. If not now, then when.
I'm also a poker and tennis player, and burger obsessive. If any of this resonates, you're in the right place.